Modeling market adoption in Excel with a simplified s-curve
Posted in Business, Data analysis, Excel, Finance, Tools & methodologies on Apr 24th, 2007 23 Comments »
UPDATE 10/31/2007: Here is a screencast for this model
Often business analysts need to model the adoption of a new product or service for financial planning. There are several approaches, but a common one is the s-curve (see Wikipedia article). Here is a simple implementation in Excel that can be easily added to your [...]
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